quotations about advertising
Perception of products in advertising is influenced by clever placement in the right context. Companies here use the insights from psychology into people's perceptual capacities in a targeted manner. In the end the goal is to awaken attentiveness in customers. Only those stimuli that generate attentiveness will consciously be perceived by customers and efficiently processed further.
GERHARD RAAB & JASON GODDARD
The Psychology of Marketing: Cross-Cultural Perspectives
Advertising is even more powerful than cinema. It could be a revolutionary medium of cultural change.
DELSHAD IRANI
"In Indian advertising, diversity is reduced to cultural stereotypes", Economic Times, February 17, 2016
That is the kind of ad I like, facts, facts, facts.
SAMUEL GOLDWYN
attributed, Goldwyn: A Biography of the Man Behind the Myth
Defenders of advertising may claim that ... advertising is necessary for economic growth, which benefits us all. The truth of this claim, however, is open to debate. Critics maintain that advertising is a waste of resources and serves only to raise the price of advertised goods ... they may also contend that advertising in general reinforces mindless consumerism.
WILLIAM H. SHAW
Business Ethics
Advertising is everywhere. Most of us do our best to ignore, or even block it. However, there are always some campaigns that manage to penetrate through our ambivalence and make us stop and listen.
WILL HEILPERN
"Inside the world's 8 best advertising campaigns of 2015", Business Insider, February 13, 2016
Advertising doesn't cause addictions. But it does create a climate of denial and it contributes mightily to a belief in the quick fix, instant gratification, the dreamworld, and escape from all pain and boredom. All of this is part of what addicts believe and what we hope for when we reach for our particular substance.... Addiction begins with the hope that something "out there" can instantly fill up the emptiness inside. Advertising is all about this false hope.
JEAN KILBOURNE
Can't Buy My Love
Many a small thing has been made large by the right kind of advertising.
MARK TWAIN
A Connecticut Yankee in King Arthur's Court
No method of advertising is too expensive if it brings proper results.
S. ROLAND HALL
The Advertising Handbook
Advertising is judged not by what it says, but by what the consumer thinks it says.
KENNETH ROMAN, JANE MAAS & MARTIN NISENHOLTZ
How to Advertise
Advertising is a highly visible form of public culture, as conspicuous in its absence--as when advertising is removed from a metro station or a sporting event venue temporarily--as it is in its apparent ever-presence. Without advertising, space is refigured and opens up a glimpse of what feels like a quite different society.
IAIN MACRURY
Advertising
Advertising is a valuable factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
SINCLAIR LEWIS
attributed, Selling the Dream
Too little advertising is like sowing too little seed. A farmer in planting corn puts a number of grains into each hill and is satisfied if one good healthy stalk comes from each planting. It's the constant advertiser that is bound to attract attention. It's the succession of bright, catchy advertisements that refuse to be ignored. That time must be allowed for the fruit to grow, ripen and be gathered is as true as that wheat cannot be reaped the day after it is sown.
BYRON W. ORR
The Clothier and Furnisher, Jan. 1890
Why do Jell-O and Coke pay Bill Cosby to sell their products? Why do politicians wrap themselves in the flag? Why is Miller brewed the American way? Why do we love baseball, hot dogs, apple pie, and Chevrolet? Why? Because these people and symbols are already powerful anchors in the culture, and the advertisers are simply transferring the feeling we have for these people or symbols to their products. They use them as ways to make us receptive to whatever it is they're selling.
ANTHONY ROBBINS
Unlimited Power: A Black Choice
Advertising is an expected part of everyday life, but it is also alien to it: the ever-expected but uninvited guest; on magazine pages, during TV programmes, and round each city corner.
IAIN MACRURY
Advertising
Isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising men who create it?
DAVID RIESMAN
The Lonely Crowd: A Study of the Changing American Character
Advertising, in fact, is the effort of business men to take charge of consumption as well as production. They are not content to supply a demand, as the text-books say; they educate the demand as well. In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it would like. A bewildered child in a toy shop is nothing to the ultimate consumer in the world market of today. To say, then, that advertising is merely a way of calling attention to useful goods is a gorgeous piece of idealization. Advertising is in fact the weed that has grown up because the art of consumption is uncultivated.
WALTER LIPPMANN
Drift and Mastery
The base of advertising is the mob movement ... to make a mass of people move in a certain direction.
THOMAS E. DOCKRELL
Annual Convention of the Associated Advertising Clubs of America
We will never know if an advertisement or opinion poll has had a real influence on individual or collective wills, but we will never know either what would have happened if there had been no opinion poll or advertisement.
JEAN BAUDRILLARD
The Perfect Crime
What you say in advertising is more important than how you say it.
DAVID OGILVY
Confessions of an Advertising Man
The future of advertising and marketing services belongs as much to Maths Men (and women) as it does to Mad Men.
MARTIN SORRELL
attributed, "Will tech giants crush advertising agencies?", Economic Times, February 24, 2016