ADVERTISING QUOTES III

quotations about advertising

Good advertising is advertising that gets the money.

JULIUS SCHNEIDER

attributed, The Advertising Age

Tags: money


I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

ERROL MORRIS

Boards Magazine, Aug. 1, 2000

Tags: Errol Morris


Society drives people crazy with lust and calls it advertising.

JOHN LAHR

The Guardian, Aug. 1989

Tags: society, lust


Google never did any advertising. They're like dealers; they sell the stuff, but they know better than to use it themselves.

PAUL GRAHAM

"How to Start a Startup"

Tags: Paul Graham


Many nations of consumers talk and live like ads. Advertising is not just a mirror but also a perceptioncreator. It makes and moulds generations of attitudes.

HARISH BIJOOR

"In Indian advertising, diversity is reduced to cultural stereotypes", Economic Times, February 17, 2016


What we used to call advertising is evolving into something far more personal and ubiquitous. You may not like it, but you'd better be ready for it.

CHUCK PORTER

attributed, Beyond Advertising: Creating Value Through All Customer Touchpoints


Recent reports suggest that Clear Channel is partnering with certain mobile services to track Americans' travel patterns and consumer behavior through their phones. By compiling location and demographic data from these sources, Clear Channel intends to provide advertisers and retailers with more information about who is seeing their billboards and whether they visit a particular store after viewing the advertisement. Access to this information in turn allows advertisers and retailers to better target their audience. When done appropriately, targeted advertising may provide consumer benefits, but we must ensure that Americans' very sensitive information, including their location data, is protected.

AL FRANKEN

letter to Clear Channel CEO Scott Wells, February 29, 2016


Early to bed, early to rise, work like hell, and advertise.

TED TURNER

Call Me Ted

Tags: Ted Turner


Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.

FRANK FARRINGTON

The Spatula, May, 1909

Tags: business


Advertising is salesmanship-in-print.

CLAUDE C. HOPKINS

My Life in Advertising


Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.

BOB GARFIELD

attributed, Deadly Persuasion


Advertising is immodesty turned to profit.

ABRAHAM MILLER

Unmoral Maxims

Tags: Abraham Miller


Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions. Advertising is the Archimedean lever that is moving the world. If things were done in another and elder age that advertising is doing now, a whole mythology would gather about it, and we should witness the birth of a young God--powerful, restless, indomitable and wise, dominating. He would flash in the sylvan glades of the want advertisements and disport himself in the sunny whiteness of the department stores' wide spaces. But what a god he would be! How beneficent, how omnipresent, how powerful!

WILLIAM ALLEN WHITE

attributed, New York Magazine, Jun. 10, 1968

Tags: William Allen White, America


Advertisers like to tell parents that they can always turn off the TV to protect their kids from any of the negative impact of advertising. This is like telling us that we can protect our children from air pollution by making sure they never breathe. Advertising is our environment. We swim in it as fish swim in water. We cannot escape it. Unless, of course, we keep our children home from school and blindfold them whenever they are outside of the house. And never let them play with other children. Even then, advertising's messages are inside our intimate relationships, our homes, our hearts, our heads.

JEAN KILBOURNE

Can't Buy My Love


There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

CARL SAGAN

Contact

Tags: Carl Sagan


Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

BRUCE FAIRCHILD BARTON

The Man Nobody Knows

Tags: Bruce Fairchild Barton


I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

BRUCE FAIRCHILD BARTON

attributed, The Mirror Makers: A History of American Advertising and Its Creators


We read advertisements to discover and enlarge our desires.

DANIEL J. BOORSTIN

attributed, X-Rated: The Power of Mythic Symbolism in Popular Culture

Tags: desire


I find that I am growing in the advertising business in proportion as I realize and expound the theory and practice that there is no such thing as advertising.

THOMAS E. DOCKRELL

Annual Convention of the Associated Advertising Clubs of America


Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

STEPHEN LEACOCK

The Perfect Salesman

Tags: Stephen Leacock