quotations about advertising
When advertising is great advertising, it fastens on the myths, signs, and symbols of our common experience and becomes, quite literally, a benefit of the product.... As a result of great advertising, food tastes better, clothes feel snugger, cars ride smoother. The stuff of semiotics becomes the magic of advertising.
CURT SUPLEE
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attributed, Persuasion: Reception and Responsibility
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The more advertising I see, the less I want to buy.
TOM ROBBINS
Fierce Invalids Home from Hot Climates
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Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
MARSHALL MCLUHAN
Understanding Media
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The consumer isn't a moron. She is your wife.
DAVID OGILVY
Confessions of an Advertising Man
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Advertising is an addiction: Once you're hooked, it's very difficult to stop. You become accustomed to putting a fixed advertising cost into your budget, and you are afraid to stop because of a baseless fear that, if you do, your flow of new customers will dry up and your previous investments in advertising will have been wasted.
MICHAEL PHILLIPS & SALLI RASBERRY
Marketing Without Advertising
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Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.
BRENDA UELAND
If You Want to Write
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What we used to call advertising is evolving into something far more personal and ubiquitous. You may not like it, but you'd better be ready for it.
CHUCK PORTER
attributed, Beyond Advertising: Creating Value Through All Customer Touchpoints
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I find that I am growing in the advertising business in proportion as I realize and expound the theory and practice that there is no such thing as advertising.
THOMAS E. DOCKRELL
Annual Convention of the Associated Advertising Clubs of America
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Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
CLAUDE C. HOPKINS
Scientific Advertising
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Advertising is the modern substitute for argument, its function is to make the worse appear the better article. A confused competition of all propagandas -- those insults to human nature -- is carried on by the most expert psychological methods -- for instance, by always repeating a lie.
GEORGE SANTAYANA
Atoms of Thought: An Anthology of Thoughts
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Advertising is fundamentally broken -- the Internet screwed it up and the only rational response is for people to use ad-blockers and tune out all the crappy ads.
JOE MARCHESE
"Fox Advertising Executive Joe Marchese Says Digital Media Is Unfairly Screwing Cable", re/code, February 18, 2016
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The future of video advertising is not about a one-way shift to digital video, it's a holistic approach to all screens. The lines between TV and video are all but indistinguishable to consumers, and the most successful advertising will take that same approach.
SCOTT FERBER
"Media Buyers are Bullish about Linear TV Advertising", World Screen, March 4, 2016
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Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.
GUY W. D. COOK
The Discourse of Advertising
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Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
CLAUDE C. HOPKINS
Scientific Advertising
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Advertising is an environmental striptease for a world of abundance.
MARSHALL MCLUHAN
attributed, Subliminal Seduction
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The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.
HENRY WARD BEECHER
Proverbs from Plymouth Pulpit
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In many ways, mobile video advertising is a more advisable option than TV advertising. This is because on the mobile platform brands are able to identify unique users, and as such are able to offer them tailored advertising which is both relevant and timely. This identification even extends to user preferences based on their previous activity, and is far greater than for television, where brands can't establish exactly who and how many people are watching their advert at any given time. If anything, it highlights the 'con' of TV buying, which is based on loose estimations of audience figures, derived from surveying a small proportion of the population and scaling the results up to reflect the entire country.
WILL PROOPS
"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016
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Advertising to the uninterested is wasted. Unfortunately, in the digital world, even though wasting advertisers' money is a concern, wasting the time of the audience is damaging the medium itself. Lack of relevance led to the attention arms race -- the cause of much of the irritation of today's ads. Advertisers went from static banners to ever more attention-grabbing formats: animations, popups, pop-unders, interstitials etc. Each of these gave a temporary lift, but the underlying irrelevance meant the lift was temporary. The end result is that consumers have been trained to ignore ads.
DEREK HARDING
"Ad Blocking Is A Symptom, Not The Disease", Media Daily News, March 2, 2016
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Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. SCOTT FITZGERALD
letter to his daughter, Aug. 24, 1940
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You can tell the ideals of a nation by its advertisements.
NORMAN DOUGLAS
South Wind
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